Archive for the ‘Nano’ Category

Innovation First Winning Fight Against Knock-offs of HEXBUG(R) NanoTM Toy

Sunday, February 13th, 2011

Lawsuits and investigations lead to over 1,000 successful enforcement actions worldwide

New York – February 13, 2011 – On the morning of the American International Toy Fair in New York, Innovation First International is pleased to report numerous victories in its fight against a global surge of knock-off and counterfeit products that imitate the company’s highly successful HEXBUG® NanoTM brand toys. Since the launch of an aggressive campaign last year, the company reports over 1,000 successful enforcement actions thus far worldwide. At the recent Hong Kong, London and Nuremburg toy fairs, the company was successful at removing copycat products from the displays of over 40 separate infringing companies. Additionally, numerous websites and wholesale trade portals have removed products found to be in violation.

Innovation First has also been successful in courtroom litigation, having successfully resolved the lawsuit filed last May against Urban Trend, LLC. The case, filed in United States District Court for the Northern District of Texas, claimed trade dress infringement, violations of the Lanham Act and other wrongful conduct in offering knock-offs. Key terms of the settlement include a cash payment to Innovation First, the transfer of ownership of the “i-insect” brand to Innovation First, and the transfer of all worldwide intellectual property rights owned by Urban Trend in the “i-insect” to Innovation First. Further, Urban Trend agreed to cease the design, manufacture and sale of the “i-insect” products and vibrating locomotion toys immediately. Urban Trend will also deliver the molds, dies and tooling used for creating i-insect to Innovation First in China.

“The successful enforcement actions along with the Urban Trend settlement are significant steps in our ongoing global campaign to protect our HEXBUG® NanoTM intellectual property,” said Tony Norman, president and chief executive officer of Innovation First International, Inc. “Along with our litigation victory, we are pleased with our recent successes in removing knock-off products from the internet and from the floor of the major international toy fairs. We will continue aggressively to pursue any and all violators who infringe our intellectual property, and we intend to police the upcoming New York Toy Fair for violators.”

Another major asset in the war on knock-offs is the new European distribution partner for HEXBUG®, Spin Master Ltd. The global brand building power of Spin Master now gives the HEXBUG® NanoTM visibility throughout Europe, making knock-off products less appealing to retailers. Spin Master assembled an extensive worldwide network of investigators, enforcement agents and legal teams during their successful three year battle against knock-offs of the Bakugan Toy and Entertainment property. This network has recently been made available to Innovation First, and Innovation First has obtained outstanding initial results using this network against knock-off producers.

“We are very pleased to be partnering with a great brand like HEXBUG®, and a highly creative company like Innovation First,” said Anton Rabie, president and chief executive officer of Spin Master. “We have a vested interest in the success of HEXBUG® and have given Innovation First full access to all of our resources in this important fight against HEXBUG® knock-offs.”

Additionally, lawsuits filed last year, asserting claims for common law misappropriation, unjust enrichment and violations of other intellectual property rights, remain pending against companies accused of manufacturing, advertising, promoting, distributing and/or selling products that were derived from innovative components of the HEXBUG® NanoTM micro robotic toy. These matters have been, and will continue to be pursued aggressively. Although legal battles will continue through the court system, consumers may have already rendered their verdict as offending product is starting to show up on clearance shelves. Innovation First has also pursued, and will continue to pursue, patent protection for the HEXBUG® NanoTM. The product is extremely unique in form and function, which lends to the very broad and defendable copyrights, trademarks, design and utility patents that Innovation First is seeking and has obtained.


About HEXBUG and Innovation First:

HEXBUG® is a product line developed by Innovation First Inc., and distributed and marketed by Innovation First Labs, Inc., both wholly owned subsidiaries of privately held Innovation First International, Inc. The company was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs. Innovation First began developing electronics for unmanned mobile ground robots and is now an industry leader in research and development for the hobby, competition, education and toy markets.

Innovation First International’s three main subsidiaries, VEX Robotics, Inc., Innovation First Labs, Inc. (makers of HEXBUG® Micro Robotic Creatures), and RackSolutions, Inc. span the education, consumer and business-to-business markets. The VEX® Robotics Design System is the leading platform for middle school and high school education and competitive robotics. Leveraging the company’s core competency in electrical and mechanical engineering, the RackSolutions® division works closely with all major computer OEMs to provide custom mounting solutions and industry- wide rack compatibility for data installations of all sizes.

In the 2009 the company added offices in Hong Kong, China and the United Kingdom to better serve the global marketplace. This network was expanded to Canada in 2010 with the addition of an office, warehouse and distribution center located in Toronto. With an advanced in-house metal fabrication plant, distribution center and corporate office located together in a 13-acre complex in Greenville, Texas, the company is poised to continue on a rapid growth path. Please visit for additional information.

Download Press Release (PDF)

HEXBUG Nano Review and Giveaway!

Friday, February 4th, 2011

Steals, Deals & Life has a review of the HEXBUG Nano and Habitat Set and is giving away a HEXBUG Nano:

I have three little girls and my older two are pretty girly when it comes to  certain things, however that doesn’t stop them from playing outside and they definitely don’t mind getting dirty. In fact my three year old has an obsession with BUGS! Anything and EVERTHING bugs she loves! Just about everything she got for Christmas this year was bug themed. Of course having girls is my thing, I’m definitely not a want to go outside and get dirty kind of girl and when my daughter wants to touch all the bugs outside (especially the slugs) it grosses me out so I was extremely excited when HEXBUG offered to send me some of their products to try out!

Go here for full review and contest details.

HEXBUG Nano Swarms Mashable

Monday, January 3rd, 2011

HEXBUG Nano and the HEXBUG Nano Habitat set were recently featured on Mashable in their Education Gadgets feature:

HEXBUG Nano bugs are robotic creatures that are programmed to behave like real bugs. Beyond just satisfying childrens’ desires for creepy-crawlies, the Nano bugs teach kids about science. Children can design and build habitats for their Nano bugs and register them online (where there are more learning resources). The collectability of the range and pocket-money prices of the expandable system means you might also be able to use the Nano bugs as a way to teach Junior about the importance of saving up for something he wants.

Read the entire post here.

HEXBUG Featured on TMC Info Tech Spotlight

Wednesday, December 15th, 2010

HEXBUG was recently featured in an article on TMC’s Info Tech Spotlight.

I was enjoying a busy day of holiday shopping at the local mall when I walked by an intriguing display full of robotic bugs. Since I am something of a techie and also the office expert on Robobees, I decided to do a closer inspection.

The robotic bugs, called HEXBUGS, are marketed as “Micro Robotic Creatures,” and are sold by Innovation First Labs, Inc.. And I am not the only one who finds HEXBUGS kind of cool – the product earned slot number seven on Dr Toy’s Ten Best Children’s Products of 2010 list.

The battery-powered HEXBUGS come in a variety of different options, including an inchworm, crab, ant, nano and original models. They are equipped with sensors that allow them to react to light, sound and of course… one and other.

Read the full article here.

HEXBUG Nano Habitat Set makes Dr. Toy’s Top 10

Friday, December 10th, 2010

The HEXBUG Nano Habitat Set has been named a top 10 creative toy by Dr. Toy.

This unique guide to the Top Ten Best Products in 8 categories is offered to complement your observations and to help you in selecting the right products to enhance play and learning. We make buying decisions based on lasting play value and product applicability to children’s active, creative, and educational experiences. We can depend on the durability and versatility of such items as blocks, construction toys, games, puppets, and transportation toys. They stimulate the imagination, engage the player, have value, and hold up over time. She wants to apply these standards to all the choices we make.

Read the full release here.

Mummy and Daddy Bloggers Love HEXBUG Nano!

Friday, December 10th, 2010

The Hexbug Nano has been busy in the run up to Christmas and is swarming into the hands of Mummy and Daddy bloggers across the UK and of course they are loving the little critter!

Here is just a snippet of their opinons on our beloved Nano.
Go to the following blogging sites to see the full reviews.

“About 0.3 seconds after taking the first HEXBUG out of the packet Jake was full on ‘OH WOW’ and ‘OH MY GOD THESE ARE BRILLIANT'”
I am Typecast

 “I think it goes without saying that these (Nano) were a huge hit with us!”
(Mostly) Yummy Mummy

“They are definitely a unique toy”

“They look like proper bugs, especially the black one…shudder!”
Mummy Reviews

“I can confirm that they are truely addictive!”
Whimsical Wife

“It was mesmerising”
Sandy Calico Reviews

“Hexbugs are the latest must have gadget for kids”
So Feminine

“The Hexbug Nanos are a hit. The 4 year old in particular has has become rather fond of the black one”
Are We Nearly There Yet

“The first thing you need to know is that they’re (Nano) set to be one of this Christmas’ biggest crazes”

“They are just too amazing to be creepy…more cute”
Given to Distracting Others

“I have never seen a toy keep two children amused for so long”
Cooking, Cakes and Children

Vote HEXBUG for Toy of the Year and Win!

Tuesday, December 7th, 2010

The HEXBUG Nano Habitat Set has been nominated for a Toy of the Year Award in the Specialty Category by the Toy Industry Association.

You can vote for HEXBUG at

Help us spread the word by retweeting the voting link we are posting on Twitter everyday and you’ll have a chance to win.

Everyone that retweets the message has a chance at winning a HEXBUG Nano (one winner per day, starting December 7) and one grand prize winner of an assortment of HEXBUG product will be chosen on January 14, 2011 the last day of voting.

Start voting and spreading the word for your chance to win!

Huge Nano Track

Saturday, December 4th, 2010

A proud mother has sent in a picture of a nano track her son and his grandfather have been working hard to create.

Have you created a big nano habitat set you’re proud of?  Send us a picture via e-mail and we’ll feature it on the site. (

Thing-a-month #11: HEXNinjas

Thursday, November 11th, 2010

Pictures and more at I Heart Robotics.

Indianapolis Kids Rank HEXBUG Nano Habitat Set a top Christmas toy!

Thursday, October 28th, 2010

The HEXBUG Nano Habitat Set was named a top-10 toy for Christmas by children in the Indianapolis area.

The recommendations come from children who voted last week at the Indianapolis Children’s Museum store. Museum staff used their input to compile the 2010 Kid-Tested, Kid-Approved Top Ten Toys.