Archive for the ‘Nano’ Category

HEXBUG Larva and Glows in the Dark Nano Habitat Set Featured

Thursday, March 8th, 2012

The HEXBUG Lava was recently reviewed by Mama Chocolate:

I was impressed with how fast they move, and that they work on carpet and hard surfaces. The Larva does exactly what it says it should: it wiggles and slithers and avoids obstacles without needing to touch them.

Read the full review at Mama Chocolate’s blog.

Over at The Kostiuk Crew, the Glows in the Dark Nano Habitat Set was reviewed:

This Habitat includes everything you need to build your own HEXBUG Nano Habitat. My kids where seriously not even able to stand still while we opened up the box. The looked like little jumping beans with smiles on their faces from one side to the other. The all helped to build the set. Turn off the lights and Ha if you could of only heard all of the giggles and awes coming from them. I was more than happy!

Read the full review at The Kostiuk Crew’s blog.

Top Toys and Games of the Year Unveiled at OSCARS of the Toy Industry LeapPad Explorer from LeapFrog Enterprises, Inc. Garners Coveted Toy of the Year Title

Monday, February 13th, 2012

New York, NY | February 11, 2012 – More than five hundred toy industry executives and guests from around the globe gathered in New York City tonight to honor their peers at the 12th annual Toy of the Year (TOTY) Awards and Hall of Fame induction ceremony.

A Toy Industry Association (TIA)-administered event in support of the Toy Industry Foundation, the glittering gala held in Alice Tully Hall at Lincoln Center kicked off the 109th American International Toy Fair and paid tribute to today’s superstars, tomorrow’s bright up-and-comers and illustrious toy industry icons.

Interspersed with the presentations of twelve TOTY Awards were two inductions into the Toy Industry Hall of Fame:  Arnie Rubin, Founder and CEO of Funrise Toy, and the late Frederick August Otto Schwarz, founder of FAO Schwarz.  The new inductees join a distinguished roster of nearly 60 toy industry luminaries who have been inducted into the Hall since its establishment in 1985.

“Tonight’s event was a wonderful way to celebrate the launch of Toy Fair week and recognize the absolute best in toys and children’s entertainment,” said Carter Keithley, TIA president. “Thanks to the outstanding work of the talented individuals and innovative companies honored tonight, kids around the world are brought joy each day through play!”

Award winners were selected with the input of consumers (on, retailers (mass and specialty), media and members of the toy industry.  The five ballots – open from November 21, 2011 to January 15, 2012 – were weighted and used to determine the category winners as well as the overall “Toy of the Year” award.

LeapPad™ Explorer by LeapFrog Enterprises, Inc. received the coveted “Toy of the Year” title and was awarded Educational Toy of the Year and Preschool Toy of the Year.  The awards program included 77 finalists across the 11 categories.

And the winners are…

  • Recognizing an outstanding toy that inspires creative play through various forms of activity, the Activity Toy of the Year was presented to LEGO® NINJAGO Fire Temple by LEGO Systems, Inc.
  • Recognizing an outstanding toy developed for boys of any age, the Boy Toy of the Year was presented to Hot Wheels ® Wall Tracks ™ by Mattel, Inc.
  • Recognizing an outstanding toy that helps children develop special skills and knowledge through play, the Educational Toy of the Year was presented to LeapPad™ Explorer by LeapFrog Enterprises, Inc.
  • Recognizing an outstanding children’s board, card, CD-ROM or electronic game, the Game of the Year was presented to Angry Birds Knock On Wood Game by Mattel, Inc.
  • Recognizing an outstanding toy developed for girls of any age, the Girl Toy of the Year was presented to Fijit Friends™ Interactive Figures by Mattel / Radica®.
  • Recognizing an outstanding toy developed for infants and toddlers up to 36 months, the Infant/Toddler Toy of the Year was presented to Elefun Busy Ball Popper by Hasbro / Playskool.
  • Recognizing an outstanding toy that combines innovation and play value, the Innovative Toy of the Year was presented to Hot Wheels ® Wall Tracks ™ by Mattel, Inc.
  • Recognizing an outstanding toy that is designed for outdoor play, the Outdoor Toy of the Year was presented toRockboard® Scooter – Mini by M.Y. Products LLC.
  • Recognizing an outstanding toy developed for preschool-aged children (ages 3-5) the Preschool Toy of the Year was presented to LeapPad™ Explorer by LeapFrog Enterprises, Inc.
  • Recognizing a property that has had the greatest success spreading its brand throughout the industry, Property of the Yearwas presented to Angry Birds™ by Rovio Entertainment Ltd/ Striker Entertainment (Licensing Agent).
  • Recognizing an outstanding toy that is distributed primarily through specialty toy retailers, the Specialty Toy of the Year was presented to HEXBUG® Nano® Hive TM Habitat Set by Innovation First Labs, Inc.

Descriptions of each TOTY-nominated toy and links to each manufacturer’s website can be found online at The finalists were selected from nearly 600 products and properties submitted for consideration. Nomination committees comprised of academics, journalists & toy trend experts, play therapists, toy inventors & designers, and toy retailers narrowed the field to the slate of 77 finalists.

Event sponsors for the evening were JAKKS Pacific, Inc. (diamond level), PlaSmart, Inc. and York-Jersey Underwriters (gold level) and Dallas Market Center (silver level).

For more information, please visit or the Toy Industry Hall of Fame website.
About the Toy Industry Association (TIA)  (
TIA is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing 550 companies who account for approximately 85% of domestic toy sales.  Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe and fun play.

About the Toy Industry Foundation   (
While other organizations provide food, shelter and support services to children and their families, the Toy Industry Foundation sees to it that these children have toys and opportunities to play in an attempt to restore both fun and a sense of normalcy to their lives. The Foundation currently fulfills its mission through core programs including The Toy Bank™ and grants to organizations whose missions are in line with that of the Toy Industry Foundation.


HEXBUG Hive nominated for Toy of the Year!

Monday, November 21st, 2011

The HEXBUG Nano Hive Habitat Set has been nominated for a Toy of the Year award in 4 different categories by the Toy Industry Association!

Visit and vote for the Hive Habitat Set in the Activity, Boy, Educational and Specialty categories!

Voting closes January 15th, one ballot is allowed per e-mail address registered.

HEXBUG Hive named a Best Toy of 2011 by Dr. Toy!

Monday, September 12th, 2011

The HEXBUG Hive Habitat set has been named a Best Toy of 2011 by Dr. Toy.

Dr. Toy is pleased to have the opportunity to share her years of play and toy experiences with consumers to assist them in the selection process. This timely report features information about l00 wonderful new toys and products from large and small companies. The toys and products selected meet my high standards for design, durability, price, quality, safety, and value.

Dr. Toy reminds parents and teachers, “Let’s not forget that “play is children’s work” and should be respected and understood by all adults. We should be thinking: “What products or “tools for play” can we obtain to provide wholesome experiences for children and provide plenty of positive play interactions.”

View the entire list of toys here.

HEXBUG featured on Life of an Architect Blog

Tuesday, August 9th, 2011

Bob Borson features a charitable HEXBUG donation to his bug themed playhouse project on his Life of an Architect Blog:

Have you ever heard of HEXBUG? If you are a parent with a child between the ages of 6 and 15 I can almost guarantee that you have. HEXBUG are small robotic toys that have a bug theme to them – and they are super cool.

As you may have seen recently, I designed a bug themed playhouse for charity. Just a few days before it was ready for delivery, it dawned on me that I was missing out on a great opportunity. It seems pretty obvious now that I would but bugs in my bug house …. It just so happens that my office is currently designing a house for the guy who invented these things – Bob Mimlitch. Once the light bulb went off, I called Bob M. and asked if he would be willing to throw a few of his creations in so that I could make some lucky kid even happier for winning my playhouse. Not only did he say yes, he outfitted me with a bajillion of these creations.

View the entire blog post here.

Innovation First Sues Clinton Cards & Only 4 U Limited for Intellectual Property Infringement of the HEXBUG® Nano™

Wednesday, August 3rd, 2011

Toy Company Makes Good on Promise to Vigorously Defend Products Against Knock-Offs Across Entire Supply Chain

Warrington, United Kingdom – August 3, 2011 –Innovation First International (UK) Limited and Innovation First, Inc. filed a lawsuit last week against the greeting cards and gifts retail chain with over 800 stores in the UK, Clinton Cards plc, as well as one of its suppliers, Only 4 U Limited, and the supplier’s managing director, Mr. Kishorilal Devchand Gosar Shah, asserting claims of intellectual property infringement in respect of the popular “Mum’s Choice” award-winning HEXBUG® Nano™ micro robotic toy.

The lawsuit, issued in the UK High Court of Justice (Patents Court), contends that the Defendants committed infringement of registered and unregistered European design rights in the HEXBUG Nano design, as well as passing-off through deceptive packaging, by the sale, offer for sale, and stocking for sale of the imitation products sold and marketed under the names “Micro-Insect” and “Jitterbugz”.

“We are delivering on the international promise we made to the toy industry to aggressively protect the intellectual property of our brands and products from those who, at any point in the supply chain, profit from infringing our rights,” said Tony Norman, chief executive officer of Innovation First International. “We encourage suppliers, retailers and customers to beware of these imitators that take advantage of our product design, packaging and marketing, while we work to get them off retail shelves and remove them permanently from the market.”

Innovation First brings this action to stop the Defendants from further infringing the company’s intellectual property, to discontinue the distribution and sale of the “Micro-Insect” and “Jitterbugz” products, and to recover compensation for the Defendants’ actions, which may include any profits the Defendants have made, or may make, from the sale of “Micro-Insect” or “Jitterbugz” products.  As retailers finalise their Christmas preparations, Innovation First plans to increase production and ship additional HEXBUG stock to the UK for what is set to be a strong holiday season for the brand.


About HEXBUG and Innovation First:

HEXBUG® is a product line developed by Innovation First Inc., and distributed and marketed by Innovation First Labs, Inc. and Innovation First International (UK) Limited, wholly owned subsidiaries of privately held Innovation First International, Inc.  The company was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs.  Innovation First began developing electronics for unmanned mobile ground robots and is now an industry leader in research and development for the hobby, competition, education and toy markets.

Download this press release as a PDF.

Mum’s Choice Award for HEXBUG

Monday, August 1st, 2011

HEXBUG was recently honored in the UK by the Mum’s Choice Awards.

HEXBUG scoops the Mum’s Choice Award at Christmas in July.

The Mum’s Choice Awards are voted for by the top ranking UK mummy bloggers who were able to test a range of entries at this year’s Christmas in July event before deciding on HEXBUG as the overall winner.

The HEXBUG Original also won the top award in the gadget category.

View the entire article here.

HEXBUG Bridge Battle Habitat Set is a Tillywig Summer 2011 “Top Fun” Award Winner!

Monday, August 1st, 2011

The HEXBUG Bridge Battle Habitat Set received the Tillywig Summer 2011 “Top Fun” Award last month.

For those of you unfamiliar with HEXBUG Nanos, these tiny, collectible, robotic creatures scurry and explore, wending their way across floors, tables, through mazes, and most amazingly, within their own customizable habitats. The HEXBUG Nano Bridge Battle is a brilliant extension of prior Habitat Sets. Why? Because it’s natural to want to pit these guys against one another. We’ve seen kids (and adults) contrive all manner of competition just for a shot at declaring their Nano the supreme HEXBUG champion. The Bridge Battle Set literally takes things to a whole new level, as Nano owners place their bugs on either side of an elevated arena which they enter through one-way gates. Once there, they chase, nudge, and bump one another until one is knocked over the edge to the lower level. But just because you win round 1 doesn’t mean you’ll win round 2, 3, 12, 36, or round 100! The set comes with 2 scrappy, high energy Nanos and 29 easy-connect pieces!

View the complete list of winners here.

HEXBUG Nano featured by Time Magazine

Friday, February 18th, 2011

Glow-in-the-dark HEXBUG Nanos and the new glow-in-the-dark HEXBUG Nano Habitat Set was featured online by Time Magazine as one of the ’15 Smartest Toys for Young Geniuses’

Programmed to behave like real bugs, the creepy, crawly Hexbug robots are an educational toy in a futuristic disguise. After designing habitats for their high-tech bugs to scrabble around in, kids are encouraged to go online to register their bots where they’ll learn real-life insect and habitat facts. This year, the company is rolling out a line of glow-in-the-dark Nanos for a peek at the nocturnal life of insects.

Read the full article on Time’s Web site.

HEXBUG Nano Habitat Set wins Specialty Toy of the Year!

Monday, February 14th, 2011

The HEXBUG Nano Habitat Set was named Specialty Toy of the Year by the Toy Industry Association over the weekend as the 2011 American International Toy Fair Kicked off in New York.

A Toy Industry Association, Inc. (TIA)-administered event in support of the Toy Industry Foundation, the gala served as the kick-off to the 108th American International Toy Fair.  Held in The Allen Room at New York City’s Jazz at Lincoln Center, the evening paid tribute to the best in toys and children’s entertainment and the outstanding achievements made by individuals and companies.

Recognizing an outstanding toy that is distributed primarily through specialty toy retailers, the Specialty Toy of the Year was presented to the HEXBUG® Nano Habitat Set by Innovation First Labs, Inc.

Thanks to all HEXBUG fans for their support in voting for the TOTY Award.

Read the full press release here.