GREENVILLE, TX (November 21, 2016) – HEXBUG, the world’s leading manufacturer of clever toys with an educational, techie-twist, was nominated as a finalist for the Toy Industry Association’s (TIA) 17th annual TOTY Awards. The company that inspires fun, imaginative play for kids of all ages was recognized for delivering some of the season’s hottest toys including the HEXBUG nano Nitro Slingshot, which was nominated in the Specialty category, and the VEX Robotics Zip Flyer, which was nominated in the Active Outdoor category.
HEXBUG provides a pathway to play which starts for kids as young as 18 months of age and stretches through its educational robotics offerings that inspire tomorrow’s creative problem solvers. As kids grow, HEXBUG expands the challenges it uses to engage them. HEXBUG’s offerings will be there for kids every step of the way as they grow from #CradleToCareer.
“It’s been amazing to see how excited kids are for our toys,” commented Tony Norman, President and CEO of HEXBUG. “I’m really proud of this year’s products and think these nominations recognize how well they’re being received by families.”
For the younger generations, HEXBUG has revolutionized the speed and climbing capabilities of the one-of-a-kind nano V2 through its launch of the nano Nitro Slingshot. This modern day ant farm delivers a unique play experience at an incredible price point that’s completely original to the toy market. The Slingshot enables children to design their own play environment & customize the build: where the bugs crawl through spiral tubes and across tracks to explore a new location. Kids can build their set up anyway they want, making each build session different, increasing repeat play. Don’t worry about the nano Nitro reaching extreme altitudes, these bugs were designed to climb!
Aimed at older kids with a passion for creativity and building, the VEX Robotics Zip Flyer fuses the fun of the outdoors with subtle undertone of learning basic STEM principles. Tomorrow’s problem-solvers will be required to have a strong skill-set in computer science and engineering. VEX Robotics pioneered a learning system that gives kids a serious head start.
The VEX Robotics Zip Flyer is a simple snap-together disc-launching robotics kit that provides kids with a positive STEM experience through hands-on construction play. In a matter of minutes, this one of a kind toy goes from mere pieces to a solidified complex machine with it’s easy-to-follow instructions. Pull the zip-cord and watch in amazement as you send propellers flying over 30 feet into the air! There are multiple ways to play and your imagination is the only limit! Whether kids are scoring discs in zones or finding new ways to control the arc of the discs as they aim at different targets, this toy provides hours of outdoor fun.
HEXBUG intrigues kids with items that showcase technology and get them excited about the way things work. Children naturally progress up into the company’s more interactive and engaging sets before finally designing and constructing their own robot. Eventually they have the opportunity to take their creations onto the global stage as part of the largest robotics competition in the world: the VEX Robotics World Championship. VEX Robotics retail kits are all compatible with the VEX IQ education platform, which is integrated in 16,000 schools and reaches over one million students every year.