Paul Warner to Head Up National Sales for Company’s Expanding Toy Division Including HEXBUG® Micro Robotic Creatures and Bobble BotsTM Brands

GREENVILLE, Texas – February 10, 2012 – Innovation First Labs, Inc. masterminds behind the internationally recognized HEXBUG® Micro Robotic Creatures and new Bobble BotsTM consumer toy brands, today officially announced the appointment of sales and marketing veteran Paul Warner as vice president of sales for national accounts including Toys“R”Us, K- Mart and Costco. In his new role, Warner will oversee US sales and account operations for the toy divisions growing product lines.

“Paul Warner has the recognized talent and business relationships in the market that we need to spear-head some of our largest retail accounts as we dynamically expand our consumer toy product lines,” said Chris Troyak, president of Innovation First Labs, Inc. “His qualifications include a thorough understanding of the business, with proven success in marketing, sales and purchasing for the industry’s leading toy brands.”

Warner joins the team with more than 30 years of sales, marketing, and purchasing experience, having served in executive positions at companies including Mega Brands, Rose Art, Mega Bloks and MGA Entertainment. Most recently, Warner served as an independent sales and marketing representative for PAWTOYS, LLC, an independent sales force representing lines including Meccano Erector. Prior to PAWTOYS, Warner served as vice president of sales at Mega Brands of America, where he led a sales team for multiple categories, including Mega Bloks, Rose Art, and Magnetix. He also spent three years as senior vice president of sales for MGA Entertainment, where he boosted the business and profitability of electronic and licensed toys for lead brands including the popular Bratz dolls line.

About Innovation First Labs, Inc.:

Innovation First Labs, Inc. is a wholly owned subsidiary of privately held Innovation First International, Inc. The company was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs. Innovation First International’s three main subsidiaries, VEX Robotics, Inc., Innovation First Labs, Inc. (makers of HEXBUG® Micro Robotic Creatures), and RackSolutions, Inc. span the education, consumer and business-to-business markets. For more information visit



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