Archive for February, 2010

Robotic Gadgets set to become year’s best seller

Thursday, February 25th, 2010

UK regional newspaper Warrington Guardian feature Innovation First following the successful Nuremberg Toy Fair 2010 and predict Hexbugs are to become this year’s best seller.

To see the full article on our Facebook page click here

To read the article on the Warrington Guardian website click here

HEXBUGs Demonstrated at NY Toy Fair

Tuesday, February 23rd, 2010

Bob Mimlitch, Innovation First International’s chief technology officer, gave a demonstration to this video blogger at the American International Toy Fair in New York. Enjoy!

Nano: As Loathsome as Real Insects

Thursday, February 18th, 2010

Gizmodo has a cool video of our display at the New York Toy Fair, along with a review of the Nano.

…skidding around on their miniature rubber feet and bumping into things like real cockroaches would—if you gave them each a human-sized cup of coffee. They can even flip themselves over if they end up on their backs. Here is a whole intrusion of the Newtons, thankfully contained beneath plastic in a maze:

Click through for the video.

Ant & Crab on location

Wednesday, February 17th, 2010

The Hexbug Ant & Crab take pride of place in Germany’s Luna Spring magazine photo shoot.

Click here to see a copy 

Another wallet-friendly smart toy at $10 is Hexbug

Wednesday, February 17th, 2010

New York Toy Fair news round up on Yahoo News:

“Another wallet-friendly smart toy starting at 10 dollars is Hexbug, micro-robotic creatures resembling cockroaches, spiders or crabs that respond to touch, sound and even light and are capable of navigating mazes or their own nano habitat set”

Click here to see the article

Nano & Ant: Creepy crawlers of the future

Tuesday, February 16th, 2010

Engadget visited our booth at the New York Toy Fair and wrote up a quick review along with a bunch of photos.

Okay, so it isn’t as artsy as making gooey bugs in a miniature oven, but HexBug’s little micro-robotic tchotchkes are a good time in their own right. The digital entomologists at HexBugs decided to unleash the new Ant Micro and Nano Newton at New York City’s Toy Fair, and for some peculiar reason we were quite enamored with watching these autonomous, high speed creatures run around the carpeted show floor.

Full Story

Nano and Ant get covered by

Tuesday, February 16th, 2010

The Blog is covering Toy Fair 2010, and gives their take on the HEXBUG Nano & Ant.

The Nano’s also are collectable, and give you points that you can use on the website to… win at robots, or something. Maybe eventually you’ll be able to redeem them for Cobra Commander. We didn’t really take good notes. But we did get to enjoy the Ant!

Read the full review at their site.

HEXBUG in Nuremberg

Thursday, February 11th, 2010

Our US and UK teams have just returned from the Nuremberg Toy Fair 2010 (4th and 9th February) where the HEXBUG Nano was showcased for the first time to the European markets – and by all accounts they loved the – and why wouldn’t they?!

Photographs from the show can be viewed by visiting the HEXBUG Facebook page

A video showing the Nano specimens in action can be viewed by clicking here

A video showing a Nano stand off (who win’s Blue or Green?) can be viewed by clicking here

Will robotic Valentines appeal?

Wednesday, February 10th, 2010

Online publication Compute Scotland contemplate in their article:

“Gaberlunzie was amused by one Valentine suggestion of Hexbugs and is considering whether the top of the range inchworm, or more limited crab, ant or nano would be most appealing to someone who loathes spiders!”

To see the full article click here

The Love Bugs

Wednesday, February 10th, 2010

Stuck for an unusual gift this Valentine’s Day?  Why not check out the range of HEXBUGS and send your man a ‘Love Bug’ gift he won’t mind displaying on his desk at work.


The HEXBUG is a robotic creature that can feel its way around sensing objects in its path and avoiding them.  It can ‘hear’ and be controlled by you through a hand clap or loud noise; the sound will literally stop them in their tracks and change direction.


Available in five different shapes and colours – which one best describes your Valentine?


·        Orange (Alpha) – the colour of happiness, creativity and attraction

·        Green (Bravo) – the colour of harmony, fertility and peace

·        Blue (Charlie) – the colour of stability, loyalty and faith

·        Black (Delta) – the colour of elegance, mystery and sophistication

·        Red (Echo) – the colour of passion, desire and love


They make a fun Valentine’s Day gift and make a welcome change from chocolates and cuddly toys!  Buy today at