How was HEXBUG conceived?
By leveraging our robotics expertise, we entered the toy industry in 2007 with the launch of the HEXBUG Micro Robotic Creatures product line. HEXBUG was designed to give children a positive experience with robotics at a young age. Our passion for robotics, as demonstrated by our VEX Robotics program, was the main catalyst fueling HEXBUG's inception. Hence, the brand was born! People are drawn to the HEXBUG brand for our products’ fascinating behavior, intelligent bug-like attributes and eye-catching packaging. Some of the products are so animated, they even fool cats, dogs and some humans into thinking they are alive!*U.S. Timeline - Release dates and product availability vary by country
Innovation First International
Innovation First International is a privately held corporation. The company is founded on the belief that innovation very early in the design process is necessary to produce simple and elegant designs. Innovation First began producing electronics for unmanned mobile ground robots and is now the industry leader. Innovation First also developed the VEX Robotics Design System, the leading classroom robotics platform, which won the prestigious Best of Innovation Award at the 2006 International Consumer Electronics Show. VEX Robotics, Inc. (a subsidiary of Innovation First International) is also a leader in the supply of competition and hobby-robotics products. More information is available at www.VEXRobotics.com.
What else does Innovation First do?
The RackSolutions® division of Innovation First was formed in 1999. Its ability to quickly produce products to meet its customers’ data center, computer server, and rack mounting needs is the primary reason it has earned a reputation for being known as the "Rackmount Problem Solvers". Working closely with all leading OEMs, RackSolutions® solves problems created by inconsistent rack standards. Custom products and fast design-to-build times have become the cornerstones of RackSolutions' success. RackSolutions products consist of data center racks, rails, shelves, KVMs, accessories and a wide range of custom products.