Posts Tagged ‘top toys’

HEXBUG Nano V2 #THEYCANCLIMB Coloring Contest

Monday, August 19th, 2013

Calling all artists! We’re super excited to announce the HEXBUG Nano V2 #theycanclimb coloring contest!

In the interest of full disclosure, here’s what happened: We hired an eccentric, internationally-renowned artist (and HEXBUG enthusiast) to create 8 colorful drawings crawling with our gravity-defying Nano V2 bugs. However, our artist received a last-minute, once in a lifetime opportunity, to climb Mount Everest’s Khumbu Icefall that left him unable to color in his original black and white outlines. After several days of scratching our heads and playing with Nano V2s, we came up with a plan to complete the artwork – launch a coloring contest and let the super-talented HEXBUG fans flex their creative muscles!

Participation in the Nano V2 contest is simple: select your favorite outline below, color it, and submit it to the HEXBUG review team. The coloring contest will run from 12:00 A.M. CST on August 19 through 11:59:59 P.M. CST on September 22, 2013. Entries can be submitted via email or regular mail.

Similar to the Nano V2 #theycanclimb video/photo contest, every entrant will receive a $5 promo code off their next purchase on www.HEXBUG.com for submitting a completed coloring page. Limit to one entry per week. To receive your $5 promotional code, simply send us an email, with your drawing attached, to theycanclimb@HEXBUG.com, and we will reply to your email with your code. Or, you can send us your drawing via mail to Innovation First International, Attn: They Can Climb Coloring Contest, 1519 Interstate 30 West, Greenville, Texas 75402. Be sure to include child’s name, age, plus a parent or guardian’s street address, phone number and e-mail address so that winners may be notified.

Every week we will spotlight some of the best submissions on our website www.nanov2.com, which we may also share on our social media channels. There will be two categories of winners – an “under 6 years of age” and a “7-12 years of age” category. At the end of the contest we will announce 1st, 2nd and 3rd place winners in each category, who will win the following prizes:

  • First Place – A Nano V2 Master Collection (one of every set)
  • Second Place – A $50 promo code to HEXBUG.com
  • Third Place – A $30 promo code to HEXBUG.com

This contest is open to anyone living in the 50 US states as well as Canada.  For more information, official rules, and to download your favorite coloring pages for the Nano V2 #theycanclimb coloring contest, visit http://www.nanov2.com/coloringcontestrules.

 

WARNING! RETAILERS REPORT WIDE-SPREAD INFESTATION OF NEW HEXBUG NANO V2 BUGS & AQUABOTS – EXTERMINATORS PANIC, KIDS REJOICE

Thursday, August 15th, 2013

Innovation First International’s newly-launched, vertical climbing HEXBUG Nano V2 and water-born Aquabot invade retail stores nationwide

Innovation First International (IFI) is excited to announce that its two new HEXBUG® micro robotic product lines, sure to be top toys on every kids wish list this holiday season, are now available at specialty and mass retailers nationwide, including Walmart®, Target®, Toys“R”Us® and RadioShack®, among others. HEXBUG Nano V2 and Aquabot products are designed to unlock kids’ creative potential and reinforce learning through insanely fun, imaginative playtime.

“Innovating tech toys is in our DNA. We’re always pushing the boundaries of our products in order to deliver out-of-the-ordinary, dynamic play experiences, “said Tony Norman, president and chief executive officer of Innovation First International. “With the debut of Nano V2 and Aquabot, our customers can now engage with our toys in ways they only dreamed of before – defying gravity through vertical ascents and plunging into water.”

August also marked the launch of the company’s “They Can Climb” integrated marketing campaign, playing off the hit feature of Nano V2, with a mix of TV advertising across all children’s television networks, a series of consumer generated online and social media contests, as well as an experiential marketing integration event that it hosted at the X Games® X Fest Los Angeles. For more information on the #theycanclimb contests, and to see photos, videos and highlights from past events visit www.nanov2.com. IFI’s comprehensive fall 2013 TV public relations and advertising schedule will also include the Aquabot as well as some of the most popular mechanical HEXBUG Micro Robotic Creatures.

HEXBUG NANO V2 and AQUABOT at a glance:

  • HEXBUG Nano V2 – The Nano V2 is a brand new breed of gravity-defying HEXBUG Nanos and construction play sets, that will leave kids and parents shouting, “They Can Climb!” in total astonishment. These bugs can now climb up vertically, as high as the Nano V2 tubes are built, to the tip top of any Habitat Set. Kids can build their set up anyway they want, making each build session different, increasing repeat play. In addition to climbing up, Nano V2 bugs can also explore a set by climbing through tubes horizontally, upside down on their backs, around corners and through loops! The quick little critters are also capable of passing another bug in a single tube to avoid a traffic jam!
  • HEXBUG AQUABOT – The Aquabot is the first water-born HEXBUG micro robotic creature with smart fish technology! Powered by electro-magnetic propulsion, this robotic toy swims just like a real fish, diving down and around to explore its environment. The colorful Aquabot offers kids the fun experience of having a pet fish, without all the messy clean-up. The Aquabot is equipped with an automatic on and off sensor that activates when submerged in water, a design element meant to get kids thinking about the science behind the robot. When in water, the colorful HEXBUG Aquabot comes to life swimming around, diving and changing directions to explore its environment. Available in two body styles and ten translucent colors.

About HEXBUG and Innovation First:
HEXBUG® is a product line developed, distributed, and marketed by Innovation First Labs, Inc., a wholly owned subsidiary of privately held Innovation First International, Inc.  The company was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs.  Innovation First began developing electronics for unmanned mobile ground robots and is now an industry leader in research and development for the hobby, competition, education and toy markets.

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INNOVATION FIRST LAUNCHES ELITE NEW TOY FORCE: HEXBUG WARRIORS BATTLING ROBOTS WITH CUSTOMIZABLE BATTLE SETS

Thursday, August 2nd, 2012

Highly Anticipated New Line of HEXBUG Products Hit Retail Stores Worldwide and Online at HEXBUG.com/Warriors

GREENVILLE, Texas – Aug. 2, 2012 – The creator of the popular HEXBUG brand of high-tech micro robotic creatures has unleashed the newest members of the HEXBUG family: the rough and tough HEXBUG® Warriors Battling Robots. These futuristic fighters are tiny, collectible, micro robots that use the physics of vibration, similar to the famed patented HEXBUG Nano, to propel forward and challenge competitors in sleek new customizable Battle Arenas and Stadiums.

“We’re introducing some exciting new high-tech features and competitive elements with the launch of HEXBUG Warriors Battling Robots, including customizable armor, damage indicator lights, and shock sensors, that give kids new, interactive ways to engage in open-ended play with our toys,” said Chris Troyak, president of Innovation First Labs, Inc. “This is the first major extension of the HEXBUG brand that uses our successfully patented HEXBUG Nano technology, and it is just the beginning of what we have planned to roll-out for the holiday season.”

HEXBUG Warriors Battling Robots come in four colors – red, yellow, blue and green – representing four dueling science academies from the year 2087, Viridia Prep, Tronikon Tech, Bionika Cyborg & Caldera Prep. Kids can outfit each Warrior with strategic combinations of mechanical weapons and armor to outmaneuver their rivals, and control the fate of their academy’s Warrior fleet.  As each HEXBUG Warrior Battling Robot is turned on and powered up, the selected weapons come to life kinetically using the patented HEXBUG Nano vibration technology. As the battles rage on, each robot’s jabs activate an onboard Shock Sensor causing the Damage Indicator Light to blink more rapidly as the Warrior’s health decreases. Ultimately, only one HEXBUG Warrior Battling Robot is left standing victorious on the Battle Arena or Stadium.

Beginning today, HEXBUG Warriors Battling Robots are marching into retail stores nationwide including Walmart, Target, Toys“R”Us and RadioShack, among others. In September, they will also be available in Canada and the United Kingdom exclusively at Toys“R”Us stores. Kicking off the launch, HEXBUG Warriors Battling Robots will be showcased and demoed at two highly influential mom blog events being held in New York, NY, coinciding with the BlogHer 2012 conference, on August 2 hosted by The Big Toy Book and on August 3 hosted by BSM Media.

New HEXBUG Warriors Battling Robots now available include:

  • HEXBUG Warriors Battling Robots – Kids can operate their HEXBUG Warriors in Training Mode, with unlimited health, for scrimmages and testing purposes. Once the Warriors are equipped and ready for battle, they can be powered into Match Mode and are set to enter into competition, where they crash, jab and jostle with their opponents until they win or lose by running out of health at which point they deactivate. Once put in Match Mode, each robot’s Shock Sensor activates its Damage Indicator Light which changes colors from green to red and blinks more rapidly as its health decreases. There are 12 assorted HEXBUG Warrior Battling Robots Single packs available for fans to collect. Each Single pack includes 1 fully-armored Warrior. MSRP is $7.99 and the product is CPSIA approved for kids ages 6 and up.
  • HEXBUG Warriors Battle Arena – The battle arena is the perfect stage for HEXBUG Warriors students to hone their skills.  It comes with two HEXBUG Warriors with weapons and armor, two expandable battle arena pieces (compatible with Battle Stadium), three standoffs and extra bonus armor. There are four assorted HEXBUG Warrior Battle Arenas available for fans to collect.  Each features a different opposing pair of Warriors. MSRP is $19.99 and the product is CPSIA approved for kids ages 6 and up.
  • HEXBUG Warriors Battle Stadium – The ultimate large scale battleground for all HEXBUG Warriors students comes with two fully-armored collectible HEXBUG Warriors, eight Battle Stadium Pieces (compatible with Battle Arena) and 12 standoffs. There are two assorted HEXBUG Warrior Battle Stadiums available for fans to collect. Each features a different opposing pair of Warriors. MSRP is $29.99 and the product is CPSIA approved for kids ages 6 and up.

For more information on their fierce futuristic rivalry, visit www.hexbug.com/warriors.

PR Contact:

Esther Rawlings, Cohn & Wolfe; Esther.Rawlings@cohnwolfe.com; 310-967-2953

About HEXBUG and Innovation First:

HEXBUG® is a product line developed by Innovation First Inc., and distributed and marketed by Innovation First Labs, Inc., both wholly owned subsidiaries of privately held Innovation First International, Inc.  The company was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs. Innovation First began developing electronics for unmanned mobile ground robots and is now an industry leader in research and development for the hobby, competition, education and toy markets.

Innovation First International’s three main subsidiaries, VEX Robotics, Inc., Innovation First Labs, Inc. (makers of HEXBUG® Micro Robotic Creatures), and RackSolutions, Inc. span the education, consumer and business-to-business markets. The VEX® Robotics Design System is the leading platform for middle school and high school education and competitive robotics. Leveraging the company’s core competency in electrical and mechanical engineering, the RackSolutions® division works closely with all major computer OEMs to provide custom mounting solutions and industry-wide rack compatibility for data installations of all sizes.

In 2009 the company added offices in Hong Kong, China and the United Kingdom to better serve the global marketplace. This network was expanded to Canada in 2010 with the addition of an office, warehouse and distribution center located in Toronto. With an advanced in-house metal fabrication plant, distribution center and corporate office located together in a 13-acre complex in Greenville, Texas, the company is poised to continue on a rapid growth path. Please visit www.innovationfirst.com for additional information.

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