Meet Hexapillar: Target’s Exclusive Robotic Gift Card

June 27th, 2012

Innovation First and Target teamed up to create a one-of-a-kind Hexapillar gift card. Innovation First Labs President, Chris Troyak, spoke with editors from the online magazine, A Bullseye View, to talk details about the joint venture. Read on to learn more!

If you have a hard time wrapping your head around exactly what is Target’s latest card-meets-toy, it’s probably because you’ve never seen anything like it before.

An impressive addition to Target’s 2,000+ gift card archive, the Hexapillar gift card is a curiously crawly robotic caterpillar that does more than just crawl—it flies. The gift card/bug is a creative collaboration between the design teams at Target and HEXBUG, which specializes in micro robotic creatures (they even won the renowned Specialty Toy of the Year award at the 2012 Toy of The Year Awards!).

Derived from the HEXBUG Nano—the tiny autonomous robotic critter that behaves like a real bug—the Hexapillar features a caterpillar that transforms into a butterfly. Two gifts in one? We’ll take it! The one-of-a-kind gift card launched in stores last week and can be found in the stationery, toys and electronics department until the end of the year.

Founded on the belief that innovation is necessary very early in the design process to produce simple and elegant product designs, the HEXBUG robot family is the brainchild of Innovation First Labs, a leader of robotic toys. To get the full scoop on the one-of-a-kind Hexapillar card, we caught up with Innovation First Labs President Chris Troyak to talk details.

Read the full post at A Bullseye View


Mom with a dot com Reviews HEXBUG

May 29th, 2012

Mom with a dot com had the chance to test and review the HEXBUG Nano Glows in the Dark Habitat Set.  Here are her thoughts:

Hexbugs are such a great item! My family is very much into innovation, electronics, physics and just how things work. These miniature robotic bugs were such a hit with all of us (yes, even us adults). They have such an assortment to choose from: crabs, inchworms, ants, nanos, spiders, larva and the scarab. They also offer habitats for these little robotic creatures to play around in.

Read the full review at Mom with a dot com.

Parent Palace reviews HEXBUG

May 24th, 2012

Parent Palace recently posted a great review of the HEXBUG Spider and Scarab on their Web site.

I will shamefully admit I’m late to the HEXBUG craze. I heard about them around Christmas time but they sounded kind of creepy for someone like me (creeped out by anything with more than 4 legs.) I wasn’t sure what they were or what the hype was about so recently I decided it may be time to introduce my son to them…We are really loving our HEXBUG and trying to decide on which ones to get next. I’m so glad we finally hopped on the HEXBUG train and will definitely keep you posted on the others we try out.

Read the full review at Parent Palace.

Guest Blog: Moshi Monsters Bobble Bots

April 6th, 2012

Written by Julia, senior editor for

Every day our team works with some of the best toys of the month, the year, and of all time. We’re driven by the passion that the people in the toy industry have (ours included.) Children’s toys embody creativity. People pour their ingenuity, passion, and inspiration into the toys they create. It’s a really neat thing to see.

Once in a while we have a toy come along that really jumps out at us. Recently, it was Moshi Monsters Bobble Bots. We were at the annual New York City Toy Fair when we first saw them, and we were hooked-they stood out as one of the best toys of 2012 by a long shot so far. Since then we’ve been driven to write many a review on them, do tons of research on their world, and of course, embark upon a journey to create videos that capture the extraordinary character behind their products.

We have a little “office gang” at our workplace which consists of three ferrets, named respectively from oldest to youngest, Arwyn, Frodo, and Gus. They’re pretty strange and entertaining little fellows, and when we got our first set of Bobble Bots to review, it didn’t take too long to put two and two together.

There were the ‘Bots, buzzing around their gardens and Gross-ery store, vibrating all over the place and blissfully enjoying their replica of Monstro City, and there was Frodo, trying to grab one and drag it off and stash it away (I think it might have been Bobble Bots Moshling #57, Honey). It clicked, and our first video “Bobble Bots versus Ferrets” was born.

Each Bobble Bot has its own name, personality, and little quirks, so it’s easy to dream up endless possibilities for them. There are a million stories yet to be told about them, and it wasn’t long after the ferret video that we got an opportunity to tap into their world once again. D.J. Quack (Bobble Bot Moshling #13) had arrived to stir up Monstro City with his rad tunes, and we were to have the honor of filming the Bobble Bots Bash.

The way the ‘Bots move make it really easy to envision them dancing around (I should mention they’re really good at breakdancing in particular) and it was once again the character and personality behind each Moshling that inspired us to make the video as we did- lively, loud and engaging.

We see so many toys pass through our office that when one stands out like the Moshi Monsters Bobble Bots it’s kind of a big deal. We’re still just scratching the surface on how neat they really are-the ‘Bots have all the components of an epic toy. The passionate creativity behind them is as obvious when you look at one as the number printed on its side.


HEXBUG Sister Brand Bobble Bots Moshi Monsters Video Featured on Best Toys Guide

April 5th, 2012

The Best Toys 2012 awarded Bobble Bots Moshi Monsters are having a bash featuring the illustrious DJ Quack, and now you can have a peek at the party.

There’s breakdancing, awkward moments, bright lights and rad tunes-pretty much everything that’s needed to have a good time.

More information on Bobble Bots is available at

Pocketfuls reviews the HEXBUG Nano

April 4th, 2012

The HEXBUG Nano was recently featured on Pocketfuls’ blog:

Before you think I’ve lost my mind, I should clarify that I’m now talking about HEXBUG Nano, small robotic toy creatures that behave in some ways like real insects.  The habitat I’m referring to was built by Noah and Will for their  HEXUG Nanos (which are the smallest of the HEXBUG family), and I wanted to share it with you because I think it’s a fantastic toy.

Read the full post at Pocketfuls.

HEXBUG Nano Easter Edition Featured on ABC World News Now

April 3rd, 2012

Toy insider Laurie Schacht shares her favorite Easter gifts for kids, and the HEXBUG Nano Easter Edition is one of them!

View the video here.

Glows in the Dark Nano is a Top Seller

April 2nd, 2012

The Glows in the Dark HEXBUG Nano is a top seller at specialty toy retailers, according to TD Monthly.

HEXBUG has been their best selling product. Mike DiAndrea, manager of Hardware Toys in Paoli, Pa., said that they sell dozens of different styles of HEXBUG each month, and that the line has been a best seller for more than a year now.

Checkout the full list and details here.

HEXBUG Larva and Scarab reviewed by One Mom’s Moxie

March 29th, 2012

One Mom’s Moxie recently reviewed the HEXBUG Larva and Scarab:

I received the Scarab and the Larva and have had fun with them since! TheLarva was a little surprising on how much fun it actually is. Looking at it you wouldn’t think that it would do much, but looks can be deceiving. The Larva scoots around but has a sensor on the front so whenever it senses something in front of it then it will change it’s direction. Now if you have cats I highly recommend showing them the Larva and watch their reaction to it. My whole family, Grandma and Grandpa included, have got a kick out of watching the Larva scoot around as well as watch my cats with it.

Read the full post and get information on a review at One Mom’s Moxie.

HEXBUG Nano Zip Line Starter Set Featured on

March 29th, 2012 has featured the HEXBUG Nano Zip Line Starter Set:

HEXBUG toys are very popular with kids today. In fact the HEXBUG Habitat has won a Toy of the Year (TOTY) for the last two consecutive years. Now, the HEXBUG Nano gets a little more daring with the addition of the HEXBUG Nano Zip Line Starter Set.

The Zip Line set allows Nano HEXBUGs to wear a special clip on backpack and then slide down a zipline. The great part is, one does not need to put the Nano on the zip line or take him off, it all happens automatically. When the HEXBUG reaches a zip line, it just clips to the line and slides down. When it reaches the bottom, it just slides right off the zip line.

Read the full post at