Archive for the ‘Uncategorized’ Category

Review: Whatever Skateboards Puts Tony Hawk Circuit Boards to the Test

Wednesday, December 10th, 2014

The crew over at Whatever Skateboards recently reviewed our collection of Tony Hawk Circuit Boards.

We wanted to share their thoughts with you, our fans, here on our blog. Tony Hawk Circuit Boards make great birthday, Christmas, or anytime gifts for kids of all ages.

Tony Hawk Circuit Boards
We got Tony Hawk Circuit Boards, the Remote Control Mini Finger Skateboards by Tony Hawk, Birdhouse, and HEXBUG!

You know we’re stoked on these remote control Tony Hawk Circuit Board skateboards, we wrote an earlier article on our blog before they were even released. BUT NOW WE HAVE THEM AND THEY ARE AWESOME. And after several days of not sleeping or eating and playing with them constantly we came to and decided these mini skateboards deserved an Official (capital O) Review.

Read the complete review here: REVIEW! Tony Hawk Circuit Boards Remote Control Mini Skateboards.

St. Patty’s Day HEXBUG Giveaway

Thursday, March 13th, 2014

Do you have the Luck of the Irish? Enter in our HEXBUG giveaway to find out!  Three lucky leprechauns will be selected for a collection of green HEXBUGs.

To win, simply enter the giveaway below which will take you through the step by step process. You’ll need to “like” our Facebook page to enter. You can also increase your chance of winning by following us on PinterestInstagram or Twitter.

{The Prize}: One of each of the following: Aquabot, Aquabot with Bowl, Scarab, Scarab XL, Spider, Inchworm, Strandbeast, Ant, Original, Larva, Nano, Glow in the Dark Nano

Eligibility is limited to residents of the United States & Canada. Giveaway starts at 3:00 PM CST, March 13, 2014 and ends at 3:00 PM CST, March 17, 2014, so don’t miss your chance to win!

a Rafflecopter giveaway


 

 

HEXBUG VALENTINES FOR ALL OUR DIY FANS

Tuesday, February 11th, 2014

HEXBUG Headquarters has been bit by the love bug. Just in time for Valentine’s Day, we created four DIY Valentines cards for kids, sure to impress their friends. Each card includes a “punny” (funny + pun) line and a special corresponding HEXBUG. Create your own HEXBUG Valentines and share with us on Pinterest, Twitter, Google+Instagram or Facebook.  We’d love to see your creations!

A Buggy Valentine – For the BIGGER Valentine in your life

A Robot Love Valentine – For the robo-enthusiast

A Glowing Valentine – For the one you’re crazy about

And a Fishy Valentine – For the greatest catch in the sea

 

HEXBUG HEADED FOR MCDONALD’S GOLDEN ARCHES

Tuesday, February 5th, 2013

IFI and McDonald’s® Partner to Feature HEXBUG Micro Robots in McDonald’s Happy Meal®

Innovation First International, creators of the widely popular HEXBUG® Micro Robotic Creatures brand, today announced a partnership with McDonald’s USA LLC, the nation’s leading foodservice provider, to feature custom HEXBUG toys in McDonald’s Happy Meals at participating restaurants across North America.

The four week HEXBUG Happy Meal program will run from February 22 – through March 21, 2013 while supplies last. Participating McDonald’s restaurants across the United States and Canada will offer customers one of six collectible HEXBUG Micro Robotic Creatures with the purchase of a Happy Meal:

  • Fast crawling HEXBUG Speed Beetle™ in Green and Red
  • Slow crawling HEXBUG Beetle™ in Black and Orange
  • Bump and go HEXBUG Nano® Pullback Blue and Black

“To be a part of the iconic McDonald’s Happy Meal experience is truly an honor,” said Chris Troyak, president of Innovation First Labs, Inc. “This is a once in a lifetime opportunity to reach millions of new and old fans directly with special, collectible HEXBUG toys that they can only get at McDonald’s.”

McDonald’s will support the partnership with a fully-integrated marketing campaign that includes television advertising, in-restaurant merchandising and custom packaging, coupled with an online web presence. The television advertising campaign will run from February 22 – March 21, 2013.

Designed to foster children’s creativity, develop their fine-motor skills, and fuel hours of imaginative playtime, HEXBUG Micro Robotic Creatures are innovative, high-tech toys with features and behaviors that enable them to react to their environment. The world-recognized brand is available at retailers nationwide and at hexbug.com.

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New UK Sales Director for Innovation First International

Thursday, January 10th, 2013

The following story was written by Lewis Tyler with Toy News on 1/10/2013.

HEXBUG company hires Daniel Richardson.

Maker of miniature vibrating bugs Innovation First has revealed its new UK sales director – Daniel Richardson.

Richardson boasts over 15 years of toy trade experience and previously held sales and managing director positions at Digital Blue and Funrise.

Innovation First’s UK MD Ian Laugher said: “The team is very excited to have Daniel on board. He brings a wealth of knowledge and I know he is looking forward to building on our current product successes.”

Innovation First most recently released the Hexbug brand extension Warriors and is set to show off a raft of new product at Toy Fair.

 

INNOVATION FIRST TAPS U.S. INTERNATIONAL TRADE COMMISSION TO INVESTIGATE CVS CAREMARK (CVS) FOR UNFAIR TRADE PRACTICES

Tuesday, January 8th, 2013

Innovation First Makes Good on Promise to Defend Trade Secrets Across Entire Supply Chain

GREENVILLE, Texas – January 4, 2013 –Innovation First International filed a complaint today with the U.S. International Trade Commission, requesting an investigation be instituted against CVS Caremark (NYSE:CVS) – a pharmacy with over 7,500 stores nationwide, for unfair trade practices. The claim against CVS is related to the “Robo Fish” toy, manufactured by Zuru Toys, Inc., and sold in CVS stores to its consumers. Innovation First contends that the “Robo Fish” toy includes technology developed by the company and its employees that was misappropriated by persons affiliated with Zuru Toys.

“This should come as no surprise to CVS. We warned all major retailers last year of the consequences they would face if they were to import the Robo Fish product,” explained Tony Norman, President and Chief Executive Officer of Innovation First International. “Against our advice, this retailer knowingly chose to carry the product line, and will now have to face the legal consequences associated with its actions,” concluded Norman.

Innovation First asserts that the “Robo Fish” product incorporates technology that was stolen by an IFI engineer and shopped for several months to other toy companies.  The engineer ultimately placed “Robo Fish” with Zuru Toys and resigned as head of R&D for Innovation First’s China development team the day of the sale.  Innovation First sued Zuru Toys more than a year ago and remains engaged in litigation with Zuru Toys, despite attempts by Zuru Toys to avoid the U.S. justice system. Major U.S. retailers other than CVS have elected not to carry the offending products. Innovation First plans to release its official version of the Aqua Fish product under the HEXBUG brand this August.

“The toy industry is notorious for encouraging knock-off artists by placing offending products on their retail shelves,” said Norman. “Retailers know the toy industry, but some pretend not to recognize obvious knock-offs or other unfair trade practices.  Those retailers bury their heads in the sand and rely on the hollow promise of indemnification from unscrupulous suppliers – a practice that stifles true innovation.”

International Trade Commission investigations and proceedings focus directly on the wrongful actions of companies, like CVS, that import offending products.  “Unlike a typical toy company, we are broadly diversified and not dependent solely upon toy revenue. Therefore, we won’t hesitate to file suit against retailers, or seek justice through other avenues like the ITC if anyone in the supply chain steals our technology, confidential information or trade secrets,” concluded Norman.

About Innovation First International:

Innovation First International was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs.  Innovation First International’s three main subsidiaries, VEX Robotics, Inc., Innovation First Labs, Inc. (makers of HEXBUG® Micro Robotic Creatures), and RackSolutions, Inc. span the education, consumer and business-to-business markets.

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