Archive for the ‘media coverage’ Category

New UK Sales Director for Innovation First International

Thursday, January 10th, 2013

The following story was written by Lewis Tyler with Toy News on 1/10/2013.

HEXBUG company hires Daniel Richardson.

Maker of miniature vibrating bugs Innovation First has revealed its new UK sales director – Daniel Richardson.

Richardson boasts over 15 years of toy trade experience and previously held sales and managing director positions at Digital Blue and Funrise.

Innovation First’s UK MD Ian Laugher said: “The team is very excited to have Daniel on board. He brings a wealth of knowledge and I know he is looking forward to building on our current product successes.”

Innovation First most recently released the Hexbug brand extension Warriors and is set to show off a raft of new product at Toy Fair.

 

Insect Robots, Just in Time for Halloween

Tuesday, October 30th, 2012

The New York Times Gadgetwise blog featured our HEXBUG Scarab XL and HEXBUG Spider XL Micro Robotic Creatures in this post, just in time for Halloween. Check out the complete post below.

“Remote-controlled cars, trucks and helicopters are common these days. Insects, on the other hand, are relatively new on the scene.

Hexbug Scarab XL and Spider XL ($40 each, from www.hexbug.com) are big brother editions of their tiny button-cell counterparts, with many more features. Powered by AA batteries, the robots come in your choice of colors of translucent plastic, allowing you to see the fascinating gear-driven mechanics of each of the legs, as they work in concert to create forward motion.

Of the two, the spider is the more sophisticated, with a LED eye on a head that turns 360 degrees like a gun turret, allowing it to move in a complete circle. But the faster Scarab can pop from its back to its feet if it is placed upside down.

The remote control, powered by a single nine-volt battery, makes steering easy. It offers three forward moving speeds (slow, medium and fast) and one reverse speed, and two channels, allowing multiple bugs to be operated independently or at the same time. Both are in stores now, in case you want to infest your Halloween decorations.” -By Warren Buckleitner via Gadgetwise.

 

Missing Sleep – HEXBUG Review

Wednesday, August 1st, 2012

UK mom blogger and her two adorable sons share their thought on the HEXBUG Larva and HEXBUG Scarab.

My boys love bugs but I am not ready to share my house with an assortment of pet woodlice and worms, so the next best thing is building on their HEXBUG collection.
My boys already have the small Nano bugs and they have been played with extensively since Christmas 2011, but I did not know until the Christmas in July event that they exist in bigger very sophisticated versions!

Really Missing Sleep Puts HEXBUG to the Test!

Read the full review at: Really Missing Sleep.

Meet Hexapillar: Target’s Exclusive Robotic Gift Card

Wednesday, June 27th, 2012

Innovation First and Target teamed up to create a one-of-a-kind Hexapillar gift card. Innovation First Labs President, Chris Troyak, spoke with editors from the online magazine, A Bullseye View, to talk details about the joint venture. Read on to learn more!

If you have a hard time wrapping your head around exactly what is Target’s latest card-meets-toy, it’s probably because you’ve never seen anything like it before.

An impressive addition to Target’s 2,000+ gift card archive, the Hexapillar gift card is a curiously crawly robotic caterpillar that does more than just crawl—it flies. The gift card/bug is a creative collaboration between the design teams at Target and HEXBUG, which specializes in micro robotic creatures (they even won the renowned Specialty Toy of the Year award at the 2012 Toy of The Year Awards!).

Derived from the HEXBUG Nano—the tiny autonomous robotic critter that behaves like a real bug—the Hexapillar features a caterpillar that transforms into a butterfly. Two gifts in one? We’ll take it! The one-of-a-kind gift card launched in stores last week and can be found in the stationery, toys and electronics department until the end of the year.

Founded on the belief that innovation is necessary very early in the design process to produce simple and elegant product designs, the HEXBUG robot family is the brainchild of Innovation First Labs, a leader of robotic toys. To get the full scoop on the one-of-a-kind Hexapillar card, we caught up with Innovation First Labs President Chris Troyak to talk details.

Read the full post at A Bullseye View