The HEXBUG Nano Habitat Set was named Specialty Toy of the Year by the Toy Industry Association over the weekend as the 2011 American International Toy Fair Kicked off in New York.

A Toy Industry Association, Inc. (TIA)-administered event in support of the Toy Industry Foundation, the gala served as the kick-off to the 108th American International Toy Fair.  Held in The Allen Room at New York City’s Jazz at Lincoln Center, the evening paid tribute to the best in toys and children’s entertainment and the outstanding achievements made by individuals and companies.

Recognizing an outstanding toy that is distributed primarily through specialty toy retailers, the Specialty Toy of the Year was presented to the HEXBUG® Nano Habitat Set by Innovation First Labs, Inc.

Thanks to all HEXBUG fans for their support in voting for the TOTY Award.

Read the full press release here.

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