Archive for August, 2010

Hot New Toy For This Holiday Season: HEXBUG Micro Robots

Wednesday, August 25th, 2010

HEXBUG Nanos were featured on AOL Shopping’s Blog:

The latest fad in our house for my two boys are these HEXBUG Nanos. They are basically robotic toys – small robots shaped to look and act like a bug does. Turn them on and they shake and move just as you would expect a little bug to. You can buy accessory habitats for them with doors you can open and close that they will zip around in…This is definitely a hot one for the holiday season for the 5 and up crowd.

View the entire post at the AOL Shopping Blog.

Hexbug Nano’s make their TV debut in Germany

Wednesday, August 18th, 2010

The Hexbug Nano’s will be making their TV advertising debut in Germany when they hit the Nickelodeon airways this summer. The 30 second advert was created in the US by White Dwarf and has been updated for the German market by UK Company White Noise Productions. The airtime package was provided by UK media buying agency Media Clarity.

The 2 week campaign has been split into one week slots starting 23rd August and 6th September and is a first for Hexbug’s creators Innovation First in Germany. Ian Laugher, European Managing Director comments: “The Nano’s are fun gadgets for kids, and this advert reflects that perfectly, it’s been very well received in the US and the UK and we feel it’s an ideal match for the Nickelodeon channel in Germany”

The advert features eleven children playing with the tiny robotic bugs. The Hexbug Nano has 12 legs, will move in any direction and with a self righting mechanism it can flip back the right way if it rolls over onto its back. One Nano on the move is an impressive sight but throw more into the mix and it becomes a swarm; they interact and literally bounce of each other. Also featured is the Nano habitat; hexagonal pods and easily connecting straight and curved bridges to create mazes.

Available in five colours; green, blue, red, orange and purple, the HEXBUG Nano is sold individually in its own ‘test tube’ container. The Nano is the latest product in the HEXBUG range joining the Original, Inchworm, Crab and Ant. Prices start from €11.24 and are available to buy online or from stockists throughout Germany.

The advert is available to view here

Hexbugs on UK TV – 2nd Phase

Wednesday, August 18th, 2010

The second phase of TV advertising in the UK of Hexbug Nano’s started this week.

The 30 second advert is being shown on UK Nickelodeon for the next two weeks.  The advert was created in the US by White Dwarf and has been updated for the UK market by Lancashire based White Noise Productions. The airtime package was provided by Manchester based media buying agency Media Clarity.

The 4 week campaign was split into two week slots.  The first phase finished end July and the second phase started on 16th August.  It’s a first for Hexbug’s creators Innovation First in the UK. Ian Laugher, MD comments: “The Nano’s are fun gadgets for kids, and this advert reflects that perfectly, it’s been very well received in the US and we feel it’s an ideal match for the Nickelodeon channel in the UK’

The advert features eleven children playing with the tiny robotic bugs. The Hexbug Nano has 12 legs, will move in any direction and with a self righting mechanism it can flip back the right way if it rolls over onto its back. One Nano on the move is an impressive sight but throw more into the mix and it becomes a swarm; they interact and literally bounce of each other. Also featured is the Nano habitat; hexagonal pods and easily connecting straight and curved bridges to create mazes.

Available in five colours; green, blue, red, orange and purple, the HEXBUG Nano is sold individually in its own ‘test tube’ container. The Nano is the latest product in the HEXBUG range joining the Original, Inchworm, Crab and Ant. Prices start from £8.99 and are available to buy online or from stockists throughout the UK, including Harrods, Hamley’s, Selfridges, NEXT and RED5 – visit www.hexbug.com for details.

The advert can be viewed here

Win a HEXBUG Nano from Sweeps4Bloggers!

Tuesday, August 10th, 2010

Sweeps4Bloggers is giving away a HEXBUG Nano to 2 lucky people!

You can enter by commenting on their review about the Nanos, and can earn extra entries by completing certain tasks.

Full details are available on their blog.

HEXBUG Nano is a Specialty Sizzler!

Monday, August 9th, 2010

HEXBUG Nano was named a Specialty Sizzler for the month of August by Toys and Family Entertainment Magazine:

Specialty Sizzlers are the hottest-selling items in the specialty segment of the toy industry, based on a survey of independent toy and gift retailers, reflecting the previous month’s sales.

Toys and Family Entertainment August Specialty Sizzlers

HEXBUG Nano: The Next Toy Craze?

Monday, August 9th, 2010

HEXBUG Nano was recently featured on The Find’s blog:

The latest toy craze is bound to be the HEXBUG Nano.  Packaged in a clear plastic test tube-like container, these little robotic bugs are designed to look and behave like a real bug.  The Nano uses vibration to propel itself along.  It runs, flips over and pops back onto it’s feet exploring it’s environment along the way.  You can register your Nano at the HEXBUG website to track your Nano, play games with other collectors, download photos and learn more about robotic science.

Read the entire blog post here.