HEXBUG® CREATOR PARTNERS WITH LEGENDARY SKATEBOARDER TONY HAWK® TO LAUNCH ALL NEW CIRCUIT BOARDS™ BRAND & PRODUCT LINE

September 15th, 2014

Tony Hawk® Circuit Boards™ to hit retail in Europe and North America this Fall

Greenville, Texas September 15, 2014 – Innovation First International, masterminds behind the widely recognized HEXBUG® brand, today announced the launch of its new Tony Hawk® Circuit Boards™ brand and product line due to hit shelves across Europe and North America this Fall. The new line of motorized remote control skateboards and ramp sets marks a giant leap in innovation for the traditional sport of fingerboarding.

“Circuit Boards is the coolest technology I’ve seen in skateboard toys,” said Tony Hawk. “I knew we made something special when my kids wouldn’t stop playing with them on the first day.”

“We’re stoked to team up with the global sensation that is Tony Hawk. He is the go-to guru for all things skateboarding, and we’re confident kids are going to love the hi-tech twist we’ve put on traditional fingerboards,” said Tony Norman, president and chief executive officer of Innovation First International. “We paid a lot of attention to make sure we got the little things right, too – from the width of the decks, to the rubber of the wheels and, of course, the force of the power axle! We can’t wait to see the international response from both of our fan bases.”

Kids of all ages can unleash their inner pro skater with Tony Hawk Circuit Boards. Choose between two ways to play: traditional fingerboard style or slap on the power axle and take off with the I/R remote control, turning on the turbo boost for accelerated ramp action! To power on, roll the board forward and begin to play. To power off, roll the board in reverse. One of the coolest things about this new toy line is that users can build the ultimate skatepark and grind the rails, pull off a rock to fakie, or master their own series of gnarly tricks with their favorite Birdhouse deck. The initial product assortment available at launch will include 24 Birdhouse and Tony Hawk authentic decks to customize and collect, along with a variety of ramp sets and skateparks.

HEXBUG joined the Birdhouse Midwest Summer Tour in August 2014 to give families and action sports fans a sneak peek at the new offering. HEXBUG will be showcasing the new product line by appointment at the TIA Fall Toy Preview from October 7-9, 2014 at the Dallas Market Center; the London Toy Fair from January 20-22, 2015 at the London Olympia Exhibition Centre; the Spielwarenmesse International Toy Fair in Nuremburg, Germany from January 28 – February 2, 2015; and at the American International Toy Fair in New York from February 14-17, 2015 at the Jacob K. Javits Convention Center.

About HEXBUG and Innovation First:
HEXBUG is a brand and product line developed, distributed, and marketed by Innovation First Labs, Inc., a wholly owned subsidiary of Innovation First International. Innovation First is a high-tech robotics and engineering company at the bleeding edge of consumer technology. HEXBUG was designed as a way to give children a positive experience with robotics at a young age. People are drawn to the HEXBUG brand for the products’ fascinating behavior, intelligent bug-like attributes and eye-catching packaging.

About Tony Hawk Inc.
Tony Hawk Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998, THI is based in Vista, CA.

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Which HEXBUG Transformers Character Are You?

June 5th, 2014

Help us celebrate this month’s release of TRANSFORMERS 4: Age of Extinction and win some HEXBUG TRANSFORMERS swag! Take our HEXBUG TRANSFORMERS quiz to find out which character you are from the movie.

When you’re done, follow @HEXBUG on Twitter and reply to this tweet with your character’s name and the hashtag #HEXBUGTransformers. We will randomly pick (3) lucky winners to receive a Battle Stadium along with their TRANSFORMERS character. We will DM you for your shipping address. Contest is limited to residents of the US & Canada.

 

HEXBUG TRANSFORMERS GIVEAWAY!

May 20th, 2014

Let us transform you HEXBUG collection!  In celebration of  TRANSFORMERS 4: Age of Extinction, coming out next month, we’re giving away toys from our newest line, HEXBUG TRANSFORMERS.  Enter now to win your own HEXBUG TRANSFORMERS before the movie.

To win, simply enter the giveaway below which will take you through the step by step process.  You’ll need to “like” our Facebook page to enter.  You can also increase your chance of winning by following us on Twitter.

The Prize: (4) Nano TRANSFORMERS, (1) Warriors TRANSFORMERS Battle Arena (includes 2 Warriors TRANSFORMERS), and (1) Warriors TRANSFORMERS Battle Stadium (includes 2 Warriors TRANSFORMERS plus 4 sets of battle  armor).

Eligibility is limited to residents of the United States & Canada.  Giveaway starts at 12:00 PM CST, May 20, 2014 and ends at 12:00 PM CST, May 21, 2014, so don’t miss your chance to win!

a Rafflecopter giveaway

 

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DIY Seasonal HEXBUG Bouquet

April 10th, 2014

Easter is just around the corner, and our HEXBUG Nano Easter Egg is the perfect complement to your kids’ basket! For the DIY enthusiast, here are our step-by-step instructions to make your own seasonal Nano bouquet with, and enjoy the Nano bunnies after!

Step 1: Paint a terra-cotta pot in any festive color, and place a thick piece of Styrofoam inside.

Step 2: Hot glue wooden skewers to the back of your Nano Easter Eggs (we used 12).

Step 3: Place skewers sturdily in the Styrofoam, displaying all the Eggs.

Step 4: Add festive tissue paper between the skewers and ta-da!

HEXBUG HAVOC SWARMS THE APPLE APP STORE: GAME ON FOR HEXBUG FANS!

March 24th, 2014

Kids Race and Battle the Nano V2 with Innovation First’s Thrilling, Free, Mobile Game

Innovation First International, creators of the internationally popular HEXBUG® brand, in cooperation with developer Behaviour Interactive, today announced the launch of HEXBUG Havoc on the Apple App Store. HEXBUG Havoc, the free-to-play mobile game, allows HEXBUG fans to experience and interact with their favorite micro robotic creatures in a whole new, daring way!

“This game will bring fans even closer to the fun of HEXBUG’s playful, adventurous robotic creatures,” said Bob Mimlitch, III co-founder and chief technology officer of Innovation First International. “The new platform is a fun, free complement to our existing robotic toys, allowing users to easily take their HEXBUGs on the go, while leaving their tracks and physical bugs at home. The game is also totally addictive.”

At the start of each mission, players choose their own Nano V2 before exploring their way through endless horizontal tracks and vertical tubes filled with collectibles, power-ups, obstacles, and… enemy HEXBUGs! Players will need to travel fast and far to unlock new track pieces, complete missions, and confront electrifying surprises around each and every turn.

In addition to traversing the auto-generated race track, the fast-paced gaming experience includes a number of fun features, such as:

  • Intuitive swipe, tap, and jump controls
  • Rewarding battle missions
  • A wide-range of different tracks and Nano V2 elements to explore and unlock as you play
  • The ability to steal battery life and take down HEXBUGs blocking your path by bumping them aside or ramming them off the track

HEXBUG Havoc players can access the app through Game Center, challenge their friends, and post their scores to Facebook and Twitter. HEXBUG Havoc can be played on any of the following devices: iPhone (4 or later), iPad (2 or later), iPad Mini, and iPod Touch (4 or later).

For more information or support, please find and like us on Facebook or follow us on Twitter:

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St. Patty’s Day HEXBUG Giveaway

March 13th, 2014

Do you have the Luck of the Irish? Enter in our HEXBUG giveaway to find out!  Three lucky leprechauns will be selected for a collection of green HEXBUGs.

To win, simply enter the giveaway below which will take you through the step by step process. You’ll need to “like” our Facebook page to enter. You can also increase your chance of winning by following us on PinterestInstagram or Twitter.

{The Prize}: One of each of the following: Aquabot, Aquabot with Bowl, Scarab, Scarab XL, Spider, Inchworm, Strandbeast, Ant, Original, Larva, Nano, Glow in the Dark Nano

Eligibility is limited to residents of the United States & Canada. Giveaway starts at 3:00 PM CST, March 13, 2014 and ends at 3:00 PM CST, March 17, 2014, so don’t miss your chance to win!

a Rafflecopter giveaway


 

 

INNOVATION FIRST STITCHES LICENSING AGREEMENT WITH BIOWORLD

February 20th, 2014

Local Partnership to Bring HEXBUG® Apparel & Sleepwear to Retail Spring 2014

Innovation First International, creators of the internationally popular HEXBUG® brand, today announced a partnership with Bioworld Merchandising, granting apparel licensing rights for HEXBUG branded t-shirts and sleepwear. Due to appear at selected retailers in the United States this Spring, the hot new HEXBUG themed boys’ apparel will be on display at MAGIC MARKET WEEK, a trade show for contemporary men’s and women’s apparel and footwear, from February 18 – 20, 2014.

“We are excited to extend the HEXBUG brand into the youth apparel market with smart, cutting-edge apparel designs, which we know our fans will geek-out over,” said Tony Norman, President and Chief Executive Officer of Innovation First International. “Bioworld’s hip, savvy, non-traditional approach to creative design, manufacturing and merchandising goes hand in hand with our brand philosophy and creative culture.”

Bioworld and Innovation First are two of the fastest-growing companies in the Dallas-Fort Worth Metroplex. Bioworld Merchandising is a licensed brand apparel and accessory manufacturer that has built a solid infrastructure to support design, manufacturing, and distribution to all retail channels. Bioworld has strong relationships with major retailers and has demonstrated a keen ability to spot exciting, relevant partnerships with key youth brands.

“We are looking forward to collaborating with the Innovation First team. The HEXBUG brand embodies the attributes we find to be important in our products: innovation, quality and fun.” said Jennifer Staley, Vice President of Licensing for Bioworld. “This project is a great fit for us.”

Innovation First is a high-tech robotics and engineering company at the bleeding edge of consumer technology. HEXBUG products are designed to give children a positive experience with robotics at a young age. HEXBUG branded apparel and sleepwear joins other fun licensing partnerships that the company has forged for 2014, including a partnership with Crocs to create HEXBUG Jibbitz, decorative shoe charms that fit into the holes of Crocs shoes, as well as a new partnership with one of the year’s biggest blockbuster movies: “Transformers: Age of Extinction,” in which HEXBUG is bringing the iconic, franchise characters to life for fans of all ages, with the Transformers HEXBUG Warriors & Nano product lines.

For more information on HEXBUG, please visit www.HEXBUG.com. Follow the HEXBUG brand on Facebook, Twitter, Instagram, and Pinterest for up to date information on this and other product news and promotions.

About Innovation First International:
Innovation First International was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs.  Innovation First International’s three main subsidiaries, VEX Robotics, Inc., Innovation First Labs, Inc. (makers of HEXBUG® Micro Robotic Creatures), and RackSolutions, Inc. span the education, consumer and business-to-business markets.

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HEXBUG VALENTINES FOR ALL OUR DIY FANS

February 11th, 2014

HEXBUG Headquarters has been bit by the love bug. Just in time for Valentine’s Day, we created four DIY Valentines cards for kids, sure to impress their friends. Each card includes a “punny” (funny + pun) line and a special corresponding HEXBUG. Create your own HEXBUG Valentines and share with us on Pinterest, Twitter, Google+Instagram or Facebook.  We’d love to see your creations!

A Buggy Valentine – For the BIGGER Valentine in your life

A Robot Love Valentine – For the robo-enthusiast

A Glowing Valentine – For the one you’re crazy about

And a Fishy Valentine – For the greatest catch in the sea

 

MEET OUR HEXBUG BLOG AMBASSADORS

January 27th, 2014

Here at our 2014 HEXBUG Blog Ambassadors. These parents lead active family lives, are education advocates, and believe in the power of play. They also find time to share their life experiences, parenting tips, product recommendations and giveaways with their following through honest and authentic posts on their blog, Facebook, Twitter, Google+, Instagram and YouTube accounts.

HEXBUG is committed to working with bloggers that have a strong connection to our brand and a diverse following of parents, educators, family members and technology advocates. This program enables us to build deeper relationships with some of our online influencers, and gather insights from them through product testing and reviews.

Ana
Despite attaining an MS from Stanford and an MBA from Harvard, Bonggamom is barely getting passing grades in her pursuit of an MFA (Masters in Family Administration) from the Universe-ity of Motherhood :) Formerly in software product management, she is a stay-at-home parent to a daughter and twin boys, constantly looking for new ways to entertain them while doing as little housework as possible. Visit Ana’s Blog: Bonggamom Finds

Kristin
Kristin is a Rhode Islander who was an educator of eight years, has a Masters in Middle School Education, and provides parenting tips, personal posts, giveaways, book reviews, and product reviews.Mom, wife, blogger, social media community manager who enjoys and tries to balance it all! Visit Kristin’s Blog: Mama Luvs Books

Crystal
Crystal is a busy mom of 2 boys and owner of Surviving a Teacher’s Salary. When she’s not blogging, this “science nut” can be found volunteering at her local school, growing gardens, and exploring outdoors. Visit Crystal’s Blog: Surviving a Teacher’s Salary

HEXBUG Supports the Virtual Piggy Hackathon

November 4th, 2013

HEXBUG is happy to support the Virtual Piggy Hackathon, scheduled to take place in Los Angeles, California on December 7, 2013. If you’re 19 or younger and code, join the Virtual Piggy Hackathon and make the app you’ve always wanted for your chance to win $10,000 and an internship with the company. For more information - http://www.virtualpiggy.com/hackathon